Email Marketing
Banana Business' professional email marketing service helps improve the way your business communicates with its customers and prospects.
Email marketing is the perfect solution to direct marketing in a digital age:
- Project a professional image of your business or organisation
- Drive sales with targeted product and service information
- Integrate with your website and other promotional material
- Expand your brand identity and market presence
- Build and develop new relationships with your customers and prospects
Email is a fraction of the cost of traditional printing, posting or faxing but can be difficult to setup and execute successfully. Avoid negative brand connotations and work with a professional marketing agency to ensure success. That's where Banana Business can help.
HTML Email Design
Banana Business designs flexible and customised html emails to fit your corporate branding / portfolio and look like extensions of your website or other material. Email flyers are robustly tested in all major email clients like Outlook, Lotus Notes, Gmail, Hotmail and many more to maximise the effectiveness and the technical delivery of your campaigns. Better still, they can be recycled! You can inject fresh content into an existing email that Banana Business has designed for you for just &20.
For those that don't want html emails and images in their inbox, we make sure they receive a text alternative, designed and optimised absolutely free of charge.
Campaign Setup
Email marketing campaigns can be a real headache but Banana Business takes away all the stress and worry. All we need is your campaign brief, content and customer data to get started. Banana Business will make sure your campaign reaches the people you need it to and in the way they want it delivered. Avoiding spam filters is something we take very seriously and your campaigns go through vigorous spam tests before we hit the 'send' button.
Email Delivery and Reporting
Once we have sent your emails we don't just guess how successful your campaign has been. We know accountability and return on investment is important to you an your business. Thats why we provide success rates with confidence. Our reporting facility allows us to track:
- Successful deliveries
- Opened emails
- Bounced emails
- Forwarded emails
- Forwarded then opened emails
- Last opened date
- Who clicked
- Where they clicked
- Total clicks
- Last click date
- Total unsubscribes
- Complaints
You can also use Google Analytics in conjuction with your Banana Business reports to maximise the results of every campaign you send.
We'll also manage the updates from your campaigns providing you with fresh customer data, cleaned email addresses and unsubscribed customers. You might even find some new prospects have signed up to your email marketing!
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